June 2024 Two recent high profile Australian intellectual property cases show that while clever marketing strategies can be used to signal similarities and differences between your business and that of your competitors, care needs to be taken or you could be at risk of claims of trademark infringement. The High Court of Australia in Self… Read More.

November 2018 Trade marks are a great way to product the intellectual property in your business. Once registered, a trade mark gives you the exclusive right to use that mark throughout New Zealand. That gives you confidence to invest in your brand for the long term. What is a trade mark? When people think of… Read More.

March 2017 People can get understandably touchy about their good name. This extends to the business world, where reputation can be everything. So when Danish-Norwegian Eurodance group Aqua struck it big in 1997 with their chart-topping hit Barbie Girl, Mattel – maker of the Barbie fashion doll – were pretty upset about it. The doll… Read More.